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食品包装设计的原则是什么?
来源:www.sdynbz.com 发布时间:2021-09-24 浏览次数:122
一般的说,食品包装设计和商品包装设计的环节是一样的,它可以让商品更好的流通,实现食品的生产价值,但是对于食品包装的字体设计,又是和其他包装有着一定的区别的,现在,消费者越来越注重饮食的健康,因此食品包装的视觉设计就要给人安全、健康的感觉,这样才能够让消费者放心的购买,食品包装礼盒是根据不同的食品类型来考虑食品的包装设计工艺,所以这个设计是有规律的,下面我们就来看看食品包装设计的原则是什么?
Generally speaking, the links of food packaging design and commodity packaging design are the same. It can make commodities circulate better and realize the production value of food. However, the font design of food packaging is different from other packaging. Now, consumers pay more and more attention to the health of diet. Therefore, the visual design of food packaging should give people safety Healthy feeling, so that consumers can buy at ease. Food packaging gift boxes consider the packaging design process of food according to different food types, so this design is regular. Let's take a look at the principles of food packaging design?
首先、食品类型的包装设计是对食物的一种保护,也是对食物的再一次介绍,对于食物的类型,大小以及结构和成分,设计人员都要有一定详细的了解,这样才能够确定食品包装的大致风格,是否符合这种食品的原貌,因此食品包装盒的总体设计要达到这样的要求,文字和食品的内容要达到一致的效果,不能只是单方面的将文字突出的表现,这样就会使消费者忽略了食品本身,从而引起对食品的误解。
First of all, the packaging design of food type is not only a protection of food, but also a re introduction to food. Designers should have a certain detailed understanding of the type, size, structure and composition of food, so as to determine whether the general style of food packaging conforms to the original appearance of this food. Therefore, the overall design of food packaging box should meet such requirements, The content of words and food should achieve the same effect, not just unilaterally highlight the words, which will make consumers ignore the food itself, resulting in misunderstanding of food.
其次、包装上的文字设计,是为包装美化而服务的,所以在用文字宣传产品的同时要具有一定的艺术性,因为只有艺术才能够打动人,有足够的感染里去引起消费者的购买欲,特别对于休闲食品来说,品牌和企业众多,竞争力也相当的激烈,所以消费者要在众多的食品中选出自己满意的并不容易,包装的字型要满足易读性和艺术性两个方面,这也能够带给消费者比较方便的体验,字体的大小、粗细都要做一个准确的考量,和图像的配合怎样能够达到好的效果,由此来提高消费者阅读包装文字的阅读效率,如果说一个包装的字体做的太难辨认了,那么就会降低消费者对这个产品的兴趣,这个生活节奏如此快的社会,没有人会花如此多的时间在辨认一个休闲食品的名称上。
Secondly, the text design on the packaging serves the beautification of the packaging. Therefore, while using the text to publicize the products, it should have a certain artistry, because only art can move people, and there is enough infection to arouse consumers' desire to buy. Especially for leisure food, there are many brands and enterprises, and the competitiveness is quite fierce, Therefore, it is not easy for consumers to choose what they are satisfied with from a large number of foods. The font of the packaging should meet the two aspects of readability and artistry, which can also bring consumers a more convenient experience. The size and thickness of the font should be accurately considered. How can the cooperation with the image achieve good results, So as to improve the reading efficiency of consumers' reading packaging words. If the font of a packaging is too difficult to identify, it will reduce consumers' interest in this product. In this fast-paced society, no one will spend so much time identifying the name of a snack food.
再次、休闲食品包装上的文字内容的排版要简洁明了,字数不宜过多,过多的文字会使包装的画面看起来复杂,也会让消费者感到难以辨认,一个简洁明了的包装字体,就会给消费者更好的感受,在排列组合不要做的太花哨,重要的是不会破坏到字体整体的美感,让包装显得杂乱无章,也会让消费者没有头绪。
Thirdly, the typesetting of the text content on the snack food packaging should be concise and clear, and the number of words should not be too many. Too many words will make the packaging picture look complex and make consumers feel illegible. A concise and clear packaging font will give consumers a better feeling. Don't be too fancy in the arrangement and combination, and it is important not to damage the overall beauty of the font, Making the packaging look messy will also make consumers have no clue.
总之,商品的外包装字体设计应该尽量显得多元化,构图和字体的排列是很重要的两个因素,文字的方向、位置和大小都是在排列的时候所考虑的因素,不论是横排还是竖排,还是各种个性的排列方式,只要能够和整体相协调,符合人们的审美习惯,都是好的包装字体设计。
In short, the font design of the outer packaging of goods should be diversified as far as possible. The composition and font arrangement are two very important factors. The direction, position and size of the text are considered in the arrangement, whether horizontal or vertical, or various personalized arrangement methods, as long as they can be coordinated with the whole and conform to people's aesthetic habits, Are good packaging font design.
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